Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. This is a tool which is used in analyzing the industry where a company operates. The tools of stakeholder analysis mean that this is not a major problem for management. Strong operational efficiency leading to a low-cost model. Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships. Basing management decisions on economic profit (e.g. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. Explains that trade unions want to protect the rights of employees in a business. Furthermore, experts are predicting excellent growth opportunities for the low cost airline in the near future. they have to be fair in hiring new employees based on their abilities rather than their gender. 2. 2019 Ted Fund Donors Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). Within an enterprise, stakeholders may also include managers and staff. Learn More. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. sanford one source employee login. In this case, the fares are one way and a price is quoted for all the seats on the same flight. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. Reach thousands of academicians and corporates across the globe. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. Copyright 2000-2023. That is in the event that the political and legal environment does not sustain the plans. Purpose. Please note that you agree to receive email updates from us on our new reports and solutions. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Stakeholder Mapping. The Basics | Smaply Blog ensure the integrity of our platform while keeping your private information safe. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. however, there are weaknesses which restrict their performances and revenues. In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders. Heavy regulatory environment with three different European airlines regulators, 1. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. The plans are underway to increase the fleet of this airline. Stakeholders are individuals, teams, agencies, and partner organisations. Stakeholder Mapping | SpringerLink professional specifically for you? Solved: EasyJet PESTEL / STEP / PEST Analysis & Solution - EMBA Pro There are several strategic options which are available for this airline. Best Essays. These include the emerging technological trends in the market. Upgauging the fleet enables easyJet to improve competitiveness on costs. Furthermore, there is an increase in the challenges which are facing this sector. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. Explains that airlines combine their income and inventory costs to establish ticket prices. In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. This has dented its ability to effectively compete in the European airline industry. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. About stakeholder mapping in Smaply and a step by step introduction. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. Home; About. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Some of the services and packages which are being offered by this airline are competitive. They helped me with my custom research and delivered before time! EasyJet is a British low cost airline company that flies both domestic and international routes. You can use the following in your reference section in order to give credit to the source. 3. Analysis, Pages 18 (4448 words) Views. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. union members also benefit from collective power to go on strike. "Easyjet Stakeholder Mapping" Essays and Research Papers . Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. Business stakeholders - Edexcel test questions - BBC Bitesize The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. Modern aircraft fleet with unparalleled network. Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. easyjet stakeholder mapping Implementing any major strategic exercise requires insight and focus. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. That's too much for a short video. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. Secondly, the airline has a good market share in Europe. The strategy has four strategic priorities that will build on easyJets structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europes most loved airline, winning for customers, shareholders and our people. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. The Stakeholder Map: For making a stakeholder analysis. increased competition has forced ryanair to reduce fare prices. Developing the range of ancillaries on offer such as the Inflight retail proposition. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. This is especially critical when you need to: Design new products . Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. McDonalds Stakeholder map - Marked by Teachers.com this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. Impact of Covid-19 on the economy and airline industry, 1. easyjet stakeholder mapping The x-axis represents the level of influence or power of the stakeholder over the success of your project. Better Essays. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. Then evaluate the other options which will bring to the fray better returns. Essays Page 9 Easyjet stakeholder mapping Free Essays | Studymode Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. The table on financial analysis provides a reflection of past performances. Explains that ba is in a competitive lucrative position because of the high-high situation. In this light, it is the responsibility of the management team to come up with some options. Page 50 of 50 - About 500 Essays Good Essays. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. Celebrating 15 Years in Business Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. In case you want this report emailed straight into your email inbox, kindly share your details below. Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. why did loretta devine leave a different world. EasyJet - Wikipedia Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. Many stakeholder mapping models use charts to . Note: the Y axis intercepts at the mid-point of the X axis. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. There are so many benefits you get from the proper implementation of stakeholder analysis. easyjet stakeholder mapping Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. When the company is able to create a massive following, then it should be able to separate itself from its competition in a variety of ways which will ensure that the strategic objectives of the company are maintained. 3.2. Strategic Analysis of EasyJet the Airline Industry Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. Copyright 2023 Surperformance. their diversity team provides training and advice on discrimination law. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. Easyjet Analysis. easyJet being a 100% direct sell service had main focus on the internet marketing. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. easyJet SWOT analysis - Is Sir Stelios strength, weakness - CAPA Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. A Quick Guide to Stakeholder Mapping [+ Examples] | EdrawMax - Edrawsoft Stakeholder Analysis, Stakeholder Mapping Template - GroupMap easyjet stakeholder mapping Stakeholder Analysis: Overview, Tools and Techniques References for EasyJet PESTEL / PEST Analysis. This airline has a strong presence in its operations. the elasticity of demand is determined by competition. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. Updated: Feb 28th, 2023. This airline company was the brain child of Stelios Haji Ioannou. "EasyJet Company's Strategic Analysis and Marketing." Digital Marketing and Social Media Strategy Analysis Report. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. for only $11.00 $9.35/page. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. We will write a custom essay specifically for you. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. 1734 Oak Tree Road Edison, NJ. the risk free rate is typical given the current economy and market risk premium. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. What is stakeholder analysis and why is it important? These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Which two stakeholders will this cause conflict between? However, its operating profit has decreasing which may influence take more loans from financial institutions. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. Run projects smoothly with stakeholder mapping. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. 2. the price elasticity of demand depends on the number of competitors that are in that route. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . EasyJets serves airline travellers. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. It . "EasyJet Company's Strategic Analysis and Marketing." : MIT Press, 1962) Essays Page 50 Easyjet stakeholder mapping Free Essays | Studymode easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. Building your map. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. . Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. To make the connections and associations between stakeholders tangible by visualising them. The company has invested in the efficient use of airports. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. A stakeholder map typically falls on a two-by-two grid. von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | Keep it up! Most EasyJet Topics to Write about. Best Essays. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ The plans are underway to increase the fleet of this airline. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage.